Your privacy choices
Cookies and analytics
Optional analytics helps The Shockwave Specialists understand how its website is used. You can accept or reject it and change your choice at any time.
Your choice
We load Google Analytics only after you accept analytics. Rejecting it does not prevent you from reading pages, using the chat or contacting our team. Use the Cookie settings button in the footer of any page to change your choice. Closing the initial choice with Escape is treated as rejection.
What analytics measures
After acceptance, we send broad page groups, such as home, treatments and patient guides, plus clicks on phone, email and patient-information links. A call-link click does not confirm that a telephone call took place; a leaflet-link click does not confirm that the document was read.
Our analytics code does not send chat messages, form entries, contact addresses, telephone numbers, condition-specific page titles, URL queries or fragments. Advertising storage, Google signals and advertising personalisation are disabled in our configuration. Google Analytics still processes technical information to provide its service; accepting analytics does not make browsing anonymous.
Cookies and local storage
If you accept, Google Analytics may set first-party cookies named _ga and _ga_ followed by an identifier. Our configured cookie lifetime is up to 180 days. These help distinguish visits and sessions.
We remember your accept or reject choice in your browser’s local storage under sws_analytics_consent_v1 for up to 180 days. This avoids asking on every page. Clearing browser storage may cause the choice to appear again.
If you withdraw analytics consent, our code stops tracking, clears accessible Analytics cookies on this website and reloads the page to stop previously loaded analytics code. Withdrawal does not delete information already sent to Google.
Other website features
The AI chat has a separate notice explaining how messages are sent to OpenAI when you use it. Analytics consent is not consent to submit health information in chat. Read about the AI chat and your information.
This page describes website analytics and browser storage. It is not a replacement for information supplied by your clinical team about handling patient records.
Further information and contact
Google Privacy Policy
How Google uses information from partner sites
For website privacy enquiries, email info@theshockwavespecialists.co.uk.